#34 – General Election Kick-off

September 15, 1976

President Gerald R. Ford is joined by First Lady Betty Ford to begin his general election campaign with a speech at Crisler Arena on the campus of the University of Michigan. Pledging himself to “specifics, not smiles,” he tells students, “trust must be earned, trust is not having to guess what a candidate means, trust is not being all things to all people, but being the same thing to all people.”

General Election Kick-off